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Case Study · Hospitality

An Art-Deco Reinvention

How WhitCo reimagined Palmichael — an award-winning Italian restaurant — into a destination of white Carrera marble and quiet luxury.

Client
Palmichael
Location
Burton Latimer
Sector
Fine Dining
Year
2020
Palmichael restaurant interior

The reimagined ground-floor dining room, finished in white Carrera marble.

The Brief

A complete overhaul, conceived and delivered during a 20-week lockdown closure — reconstruction, restyling and a brand-new upstairs bar.

When Palmichael closed its doors for twenty weeks, the Palmiero family saw not a crisis, but a canvas. WhitCo was invited to help envision a new and better restaurant — combining two generations of authentic Italian cooking with an entirely new sense of place.

The Challenge

A family legacy, reimagined

Owned and run by two generations of the Palmiero family since 1981, Palmichael had built its reputation on fine authentic Italian food and warm, friendly service — twice named Restaurant of the Year at the Northamptonshire Food & Drink Awards.

The Covid closure offered a rare, uninterrupted window. The brief: rethink the entire premises without losing a moment of that heritage, and reopen with a space worthy of the food.

Palmichael dining detail
The Solution

Design decisions, in real time

WhitCo CEO Vita Whitaker worked directly with the family to shape the vision. The design-and-build team then moved in — making design decisions in parallel with construction, resolving the inevitable snags on site as they arose.

The result: a stunning art-deco interior downstairs in white Carrera marble, complemented by a sumptuous new cocktail bar and dining area upstairs — formerly the family home.

New cocktail bar
“Our team worked incredibly hard to execute the design brief to the highest standards — creating a beautiful and amazing destination for everyone.”
Vita Whitaker
CEO & Commercial Director, WhitCo
The Results

Measured in more than covers

20
Weeks, concept to reopen
50
Guests, bar & cicchetti
2
Generations, one family
1981
Serving since
The Space

A closer look

Palmichael Case Study — Option 1 · Editorial formal dining2 Palmichael Case Study — Option 1 · Editorial bar table1 Palmichael Case Study — Option 1 · Editorial bar cocktail makers Palmichael Case Study — Option 1 · Editorial chefs culinary creations 21 Palmichael Case Study — Option 1 · Editorial outdoor dining refined Palmichael Case Study — Option 1 · Editorial bar chairs1 2
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